January 04, 2010: Getting help to military members facing behavioral and mental health issues is a top priority for TRICARE – and so is getting the word out about how to find that help. This effort to reach out to beneficiaries with essential benefit information resulted in TRICARE Management Activity (TMA) receiving several honors recently for mental and behavioral health care communications in the annual League of American Communications Professionals (LACP) 2009 Magellan Awards Communications Campaign Competition. TRICARE received the “Best Campaign on a Limited Budget” award; a gold award in the Community Relations category and was selected for third place in the top 50 campaigns worldwide.
The 2009 Magellan awards included nearly 400 government agencies, major corporations and public relations firms worldwide. The LACP was established to facilitate discussion of best-in-class practices in communications within the public relations industry and recognize those who demonstrate exemplary communications.
“This is a time of great stress for our military service members and families,” said Rear Adm. Christine Hunter, deputy director of TMA. “These Magellan awards show just how serious we are about communicating the availability of mental and behavioral health assistance and reducing the stigma of getting help. This remains one of our top priorities going forward.”
TMA’s Mental/Behavioral Health campaign placed third among the top 50 campaigns with a score of 98 out of a possible 100.
“To be classified in the top three among multi-billion dollar corporations and agencies is remarkable,” said S. Dian Lawhon, director of TMA’s Communications and Customer Service Division (C&CS). “We’re honored to be selected for our comprehensive communications programs and products and in particular, to be cited by the judges for our clear messaging and audience focus.” Office Depot Foundation, ESPN, Hormel Foods, TGI Friday’s and Children’s Hospital of Philadelphia were among those also placing in the top 10.
TMA 2009 award winning mental and behavioral health communication products included the development and distribution of the comprehensive TRICARE behavioral health guide and the development of a Mental Health Resource Center on the TRICARE website at www.tricare.mil/mentalhealth.
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