Thursday, April 15, 2010

Hollywood and AAFES Mark Milestone with ‘The Losers’ Premiere

April 15, 2010 - DALLAS – Since its start in December 2001 with Paramount Pictures’ “Jimmy Neutron: Boy Genius,” the Army & Air Force Exchange Service’s Distributor Appreciation program has hosted 149 preview screenings at military installations the world over.

On Sunday, April 18, nearly a full week before its U.S. release in commercial theaters, AAFES will team up with Warner Bros Pictures to deliver a landmark 150th military Distributor Appreciation screening when the action thriller “The Losers” will be shown at 12 Army and three Air Force “Reel Time” theaters.

“150 military Distributor Appreciation previews over the last nine years really is an extraordinary achievement,” said AAFES Vice President of Food and Theater Roy Robertson. “Frankly, none of these events would have been possible without the tremendous efforts of our Motion Picture Team headed up by Jon Walters and the phenomenal support we continually receive from the distributors. We’re excited about working with our partners to deliver another 150 preview screenings to the military communities AAFES so proudly serves.”

“The Losers” is centered upon the members of an elite U.S. Special Forces unit sent into the Bolivian jungle on a search and destroy mission. The team finds themselves the target of a lethal betrayal instigated from inside by a powerful enemy known only as Max. Presumed dead, the group makes plans to even the score when they're joined by the mysterious Aisha, a beautiful operative with her own agenda. Working together, they must remain deep undercover while tracking the heavily-guarded Max, a ruthless man bent on embroiling the world in a new high-tech global war.

“The Losers” Distributor Appreciation Preview Locations:

Army installations include: Ft. Bliss, Ft. Bragg, Ft. Campbell, Ft. Drum, Ft. Gordon, Ft. Hood, Ft. Irwin, Ft. Jackson, Ft. Lee, Ft. Lewis, Ft. Rucker and Ft. Sill.

Air Force installations include: Lackland AFB, Nellis AFB and Sheppard AFB.

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