Wednesday, September 01, 2010

NAS Jax Sailors Star in Navy Commercials

By Kaylee LaRocque, Naval Air Station Jacksonville Public Affairs

JACKSONVILLE, Fla. (NNS) -- Several Sailors from Naval Air Station Jacksonville (NAS Jax) are scheduled to be featured in a series of Navy television spots promoting physical readiness and operational stress control (OSC).

The commercials were filmed at various locations at NAS Jax from Aug. 23-27 by Venture Media, a company based in Fort Lauderdale, Fla., contracted by Defense Media Activity and Navy Personnel Command.

"We are trying to create command messaging and information that is pertinent to the fleet. We work with different media elements throughout the world to get these messages out on Direct to Sailor [DTS] TV, American Forces Network and TroopTube," said Princess Hester, Defense Media Activity project officer/executive producer.

"NAS Jacksonville has been incredibly supportive as we produce these commercials in support of Navy Personnel Command and Chief of Naval Personnel Programs. We are filming a communications campaign on OSC and spots on physical fitness programs. We are trying to equate the Navy's physical fitness program and testing to show how being physically fit helps Sailors accomplish their jobs and the overall mission," said Katie Suich, public affairs specialist at Navy Personnel Command's communications office.

Commercials filmed here focused on Navy OSC's five core leadership functions which are: strengthen, mitigate, identify, treat and reintegrate.

Strengthen pertains to activities that enhance and build resilience in individuals, units and families through training, social cohesion and leadership.

Stress mitigation is balancing factors such as sleep, rest, recreation and spiritual renewal to allow recovery from stress.

Leaders must be able to identify stress reactions and recognize their Sailors may need help, as well as encourage Sailors to seek treatment. Reintegration is the restoration of Sailors' confidence by ensuring their welcome back to their work environments.

During the video shoot, NAS Jax Sailors demonstrated physical readiness activities, including calisthenics, running, and weightlifting. A segment was also filmed at the Naval Hospital Jax's new physical therapy facility.

"This is a great opportunity to showcase what NAS Jacksonville's physical readiness program is all about," said Master-at-Arms 1st Class (SW) Nathan Ouellette of the NAS Jax Security Department. "It's also kind of exciting because most Sailors don't usually get to participate in PR events and get to be in commercials. I think this is really cool."

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