MAXIMUM WARRIOR CHALLENGE PRESENTS REAL BATTLEFIELD ATTACK SITUATION

IN THE MIDST OF AN IED AMBUSH – MAXIMUM WARRIOR CHALLENGE PRESENTS REAL BATTLEFIELD ATTACK SITUATION

CHALLENGE #7: IED AMBUSH


CHALLENGE #7 WINNER: LUKE D.

LOS ANGELES (Nov. 14, 2011) – Maximum Warrior is a one-of-a-kind competition that tests 20 contestants in 15 action-packed, adrenaline-filled challenges. Presented by MAXIM, in partnership with the Jeep® Brand, Maximum Warrior just released its seventh webisode: IED Ambush. In this challenge, each of the five remaining warriors started by manning an M-240 machine gun mounted in the back of a Jeep Wrangler. As an instructor took drove the Jeep Wrangler down the range, the Warrior had to engage enemy targets to the east of him until a simulated IED blasted right next to the vehicle. At that moment, the Warrior jumped into action to drag an injured “dummy” driver out of the car and into a safe zone. The Warrior then continued down the range on-foot, distinguishing threats from non- threats and eliminating enemy targets with either his rifle or GLOCK 17. The warrior lost points if he missed enemy targets and if he shot at non-threats. The warrior with the worst adjusted time was eliminated. The IED Ambush challenge was won by U.S. Air Force Pararescue Luke D. who made it through the length of the range in 2:50, 25 seconds faster than the second place competitor.

IED Ambush Challenge:
The IED Ambush challenge, along with all 14 other challenges in the 2011 Maximum Warrior series, was modeled after very real situations that U.S. armed service members can and do encounter on the battlefield. They may start out with one task at hand, such as in Challenge 7 with the M-240 machine gun mounted on the back of the Jeep Wrangler. Enemy forces, however, may have other plans and the soldiers, or the warriors in this case, must adapt to the rapidly changing scenario.

Check out Week 7’s IED Ambush challenge and all previous weeks’ Maximum Warrior Challenge videos, biographies and other action-packed material at www.MaximumWarrior.com.

Warrior Challenges (Weeks 1-10)
Week #1: Soldier Rescue Challenge
Week #2: Target Recognition Challenge
Week #3: Obstacle Course
Week #4: Jeep Wrangler Off-Road Maneuvers
Week #5: Wadi Patrol
Week #6: Combat Pistol Challenge
Week #7: IED Ambush
About Maximum Warrior
Maximum Warrior is a one-of-a-kind competition that tests 20 contestants in 15 action-packed, adrenaline-filled challenges. Presented by MAXIM, in partnership with the Jeep® Brand, Maximum Warrior is broken down into two separate programs – the authentic Maximum Warrior Competition that pits actual special ops operatives against one another; and the inaugural Maximum Warrior Pro-Am that pairs a special ops operative with a civilian contender to create a 10 team competition. The competition series was recently completed at the state-of-the-art T1G training facility in Crawfordsville, Ark.

About Alpha Media Group
Alpha Media Group Inc. is a multimedia company and publisher of the Maxim brand and magazine, the largest young men's lifestyle magazine in America reaching nearly 12 million readers each month. Maxim Digital encompasses Maxim.com and reaches more than 3 million unique visitors each month. MAXIM magazine is published in 24 countries and distributed in 52 territories worldwide. Maxim Ventures, the integrated media and marketing division, develops 360-degree integrated marketing programs designed to interact with men at every significant engagement channel: mobile, digital, social, large-scale events, retail promotion, experiential, database, TV and film.

About Jeep
Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America - and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

For media inquiries, please contact Ciara Green, DRIVEN Public Relations, at ciara@drivenpublicrelations.com or 951-719-1040.